This
year, ecology will be silent runner in marathon
The LaSalle Bank Chicago Marathon this Sunday
will be environmentally friendly--with organic
cookies for the runners, aggressive recycling
efforts and new trees along the course, organizers
said.
This year's race, expected to attract about
1.5 million spectators, is the first in which
a whole range of environmentally friendly practices
will be carried out, organizers said. The marathon's
primary sponsor, LaSalle Bank, led the effort,
coordinating with city departments and vendors.
Organizers said they hope people will take
at least some of the practices home after they
see how easy it is to do things that protect
the environment.
"The whole issue of sustainability is
very important to our organization," said
Mark Nystuen, executive vice president at LaSalle
Bank. "This was a great way to lead by
example, as our single most visible event of
the year."
We will be "adding recycling cans all
around for the [Health and Fitness] Expo, at
the start and finish line, and where we can
along the course," Nystuen said. "With
the million and a half spectators, there's a
great opportunity to recycle there."
For the first time in the marathon's history,
Whole Foods, a health-food purveyor, will be
part of the event. Runners at the finish line
will be greeted with a display of organic snacks
that will include fig bars, English muffins,
bananas and apples.
"We're doing some specialized signage
[so that the organic food] is visible to the
spectators," said Scott Curcio, associate
director of marketing for Whole Foods Market's
Midwest regional office.
"It means that organic is getting a nice
little boost. If it exposes it to a group of
people who hadn't heard of it before ... and
they eventually try it out. Then we've all won."
The air promises to be cleaner this year for
runners and visitors: Whole Foods plans to cart
food for the race and the Health and Fitness
Expo, an event held alongside the marathon,
in biodiesel-fueled trucks, which emit fewer
emissions than their diesel counterparts, Curcio
said.
"Those trucks are about as clean as you
can get," he said.
Runners and spectators also will see a leafier
course. More than 75 elms, maples and several
other types of trees were planted along the
western part of the Loop in September to cool
down what are called "heat islands,"
non-vegetated areas that absorb heat and raise
temperatures during summer months.
Trees also can take in earth-warming carbon
dioxide, said Brian Steele, a spokesman for
the Chicago Department of Transportation.
The tree-planting project, which will continue
in coming years, was organized in conjunction
with the Chicago Department of Environment,
the Department of Transportation and Mayor Richard
Daley's GreenStreets program, an urban forestry
effort that has been in place for 17 years,
Steele said.
"The idea was, let's combine this successful
city program [GreenStreets] with this very successful
city event," he said.
Chicago joins cities such as Los Angeles in
efforts to make its annual marathon greener.
Race coordinators there have launched recycling
efforts, and the race's pace cars, provided
by Honda, are among the lowest polluting on
the market, said Laurence Cohen, spokesman for
the Los Angeles Marathon.